Crash course in Pirate Metrics for Lean Startups

Membership: Free
Time to read: 5 minutes per day
Duration: 6 Days
Email Frequency: Daily for 6 Days

Dave McClure coined the term Pirate Metrics as a set of simple metrics and analysis for startup growth. Pirate Metrics focus on 5 key metrics or KPIs to track the performance of any growth seeking business.


As per this metrics, there are 5 stages of growth - Acquisition, Activation, Retention, Referral and Revenue. By focussing on only 5 metrics for each stage, any business owner can direct her team towards solving each growth stage problems.


In this course we will understand all 5 metrics and ways to solve growth problems using them. Course is delivered as a daily series of 6 emails which can be read in less than 5 mins.

 


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About Author

Lokesh Gupta
Lokesh is a startup specialist and growth hacker. He has 12 years of experience in running and managing startups. Over last 10 years he has started multiple ventures in consumer internet space.

He holds a dual degree in Chemical Engineering from Indian Institute of Technology, Delhi (India) and MBA from Sunstone Business School, India.


Course Outline

Day 1 - Acquisition metric - How you gain new users?

Day 2 - Activation metric - Turning more signups into activated users.

Day 3 - Rentention metric - Keeping user's happy and reducing churn.

Day 4 - Revenue metric - Making money from your product

Day 5 - Referral metric - People like your product enough to recommend it to their friends.

Day 6 - Summary and resources for further learning

About Email Courses

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Each course is divided into series of emails which can be read in less than 5 mins.

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Each course is designed to help you learn tips, tricks and skills required for business growth.

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