Inbound Marketing Fundamentals for Beginners

Membership: Free
Time to read: 5 minutes per day
Duration: 6 Days
Email Frequency: Daily for 6 Days

Inbound marketing is a relatively new marketing technique to drive traffic to your product. It is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them into lasting customers.


Inbound Marketing can turn strangers into customers and promoters of your business. It is one of the most cost effective techniques used by high growth startups.


Course will teach you the basics of Inbound Marketing. You will be able to create a quick yet effective marketing plan after studying this course.


Course is delivered as a daily series of  6 emails which can be read in less than 5 mins.


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About Author

Lokesh Gupta
Lokesh is a startup specialist and growth hacker. He has 12 years of experience in running and managing startups. Over last 10 years he has started multiple ventures in consumer internet space.

He holds a dual degree in Chemical Engineering from Indian Institute of Technology, Delhi (India) and MBA from Sunstone Business School, India.


Course Outline

Day 1: What is Inbound Marketing?
Day 2: Attract right set of audience using Inbound Marketing
Day 3: Convert visitors into leads
Day 4: Transform leads into paying customers
Day 5: Keep delighting customers for life
Day 6: Summary and resources for further learning

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